Google Ads, or pay per click (PPC) advertising, is when you pay every time a customer clicks to your website from a dedicated ad on Google’s search page. Manage PPC campaigns correctly and they can deliver highly-targeted leads to scale up your business. Set up poorly, however, and the only one making a profit is Google.
We’ll manage Google PPC ads for you
We’ve spent many years using Google Ads (formerly known as Google Adwords) to successfully drive targeted traffic to websites. We know how to run properly structured PPC campaigns that make best use of your target keywords to maximise your ROI and get your website seen by the right people.
We’ll also look after your Google Shopping ads
Google Shopping (formerly known as Product Listing Ads) is a service that allows customers to search for, view and compare products when they search using Google.
It offers a number of benefits, including targeted exposure for your products (presenting them directly to users within Google), as well as a relatively lower cost per click, which helps you reach your target market whilst maximising your ad spend.
If you’re an ecommerce business, we’ll show you how to get started with Google Shopping or we’ll manage any Google Shopping ads you currently run – making sure they drive the sales you want.
After PPC traffic arrives, we help convert it
Once your PPC campaign has done its work and brought visitors to your site, you need to convert them. This is where a good landing page and user experience is crucial; a poorly designed landing page is nothing more than a waste of your precious PPC budget.
Hand over to our digital marketing team and they’ll show you how to improve the number of conversions on your landing pages. This is known as CRO (Conversion Rate Optimisation) and, as a specialist PPC agency, we’ve a lot of experience in this important area.