Google Ads, or pay per click (PPC) advertising, is where you pay Google every time a customer clicks to your website from a dedicated Google Ad. Manage it correctly and it can deliver very targeted leads to scale up your business. However, when poorly set up, the only one making a profit is Google!
Google Ads Management
We’ve spent many years using Google Ads (formerly Google Adwords) to successfully drive targeted traffic to websites. We know how to run properly structured campaigns that make best use of your target keywords to maximise your ROI and get your website seen by the right people.
Google Shopping Management
Google Shopping has a number of advantages in that it offers targetted exposure for your products, presenting them directly to users within Google. Google Shopping has a number of advantages in that it offers a relevantly lower cost per click, which helps you reach your target market while maximising your ad spend.
Crucial to a successful organic SEO and paid search campaign is the landing page experience. There’s no point in paying for visits to a poorly designed page. Our digital marketing team have a lot of experience in CRO (conversion rate optimisation), so know how to optimise the landing pages of your site to improve conversion.