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Attwoolls

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Attwoolls Outdoors chose SOZO to design a bespoke Magento 2 ecommerce website

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We started by assessing their overall brand identity and decided we needed to make a few refinements and differentiate their Outdoors brand with their other two brands.

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SEO was built in from the ground up

Once we were all comfortable with the brand we moved on to design a bespoke web design which reflected the diversity of their products.

SEO was a critical part of the brief as they are in a very competitive sector. Our in-house SEO team worked very closely with our design and programming teams to ensure SEO was built in from the ground up. We always prefer this approach rather than attempt to do SEO retrospectively at the end of the project (which is what a lot of client’s end up doing).

A big part of our objective was to reflect the personality and family-run nature of the business. We achieved this by featuring Mike Attwooll throughout the site with his product review videos. Videos are also a great way to explain a product and keep people longer on your website.

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  • Doubled

    site conversion rate

  • 45.92%

    increase in Total Traffic

  • 47.33%

    increase in Organic Traffic

  • 2.3x

    higher ROI in Google Ads

  • 253%

    increase in Revenue

  • 20%

    increase in AOV

We used Magento 2 as the ecommerce platform which gives our client a very powerful tool in terms of managing the website and adding configurable products. Magento also has a sophisticated voucher code system and many other advanced features to enable promotions on certain products.

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